If you drive a Chrysler, Dodge, Jeep®, or RAM vehicle, you have probably seen the name MOPAR® on parts packaging or heard it mentioned during a service visit. But what is MOPAR, exactly? It’s the official parts, accessories, and service division behind every vehicle from these brands. Learn more with Brunswick Auto Mart.

The Name Behind the Parts

MOPAR is a portmanteau of "motor" and "parts." Chrysler first used the name in 1937 to brand a line of antifreeze, and it grew from there into a full-scale OEM (original equipment manufacturer) operation. Today, MOPAR produces over 500,000 parts and accessories engineered specifically for Chrysler, Dodge, Jeep, and RAM vehicles. Every component is designed by the same teams that build the vehicles themselves, which means each part matches the exact specifications your vehicle left the factory with.

Why Genuine MOPAR® Parts Matter

The practical difference between genuine MOPAR parts and aftermarket alternatives comes down to fit, quality, and warranty protection. Aftermarket parts are reverse-engineered to approximate the original, but they are not held to the same manufacturing standards. Genuine MOPAR parts are built to precise factory tolerances, which helps maintain your vehicle's performance and reliability over time. They also keep your manufacturer's warranty fully intact, something aftermarket parts cannot always guarantee.

More Than Replacement Parts

MOPAR goes beyond routine maintenance components. The catalog includes performance upgrades like cold air intakes and exhaust systems, off-road accessories for Jeep vehicles, bed storage solutions for RAM trucks, and interior customization options across the lineup. Whether you need brake pads for your daily commute or a HEMI® crate engine for a restoration project, MOPAR has you covered.

Visit Brunswick Auto Mart for Genuine MOPAR Parts and Service

Genuine MOPAR parts protect your investment and keep your vehicle performing the way it was designed to. Talk to the team at Brunswick Auto Mart about what your vehicle needs, or order MOPAR parts directly through our website today!