At Brunswick Auto Mart, near North Olmsted, we are proud to represent several quality car brands. Among the innovators that we represent is Chrysler - a brand whose campaigns transcend most modern-day marketing trends, but with an honest and genuine message. As a Chrysler car dealership, we are pleased to explain how Chrysler is an ideal car brand for all types of people, but especially families.
The “Dad brand” marketing campaign with Jim Gaffigan was one of the most effective yet. Clear and immediate explanations of features and benefits made the segment efficient for customers and profitable for the brand. However, Chrysler will not be ending the entertaining advertising there.
With the impressive 2017 Chrysler Pacifica now on the market, Chrysler is prepared to show that it’s a “Kids’ Brand” as well. Building on the relatability and entertainment of the comedic “Dad brand” segment, Chrysler has launched a new digital-only campaign with kids acting as auto salespeople.
With children taking the time to pitch to real-life parents and other kids, they show some of the highlights to Chrysler’s most family-friendly vehicle yet, like the built-in vacuum cleaner for example. After a positive response from real people, it was clear that the “PacifiKids” made our advertising efficient, yet fun. It is very likely that the Pacifikids will extend their reach to TV ads in addition to the digital campaign this year.
If you’re in the market for a Chrysler car, Brunswick Auto Mart in Ohio is the place for you. We can’t wait to aid you in the car buying process and maintain your vehicle for years to come. With a family atmosphere, trained technicians, and friendly salespeople, Brunswick Auto Mart is happy to serve.
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