Americans make things, and Chrysler wants to spread the word. The company is rolling out a new advertising and marketing campaign to coincide with the introduction of the all-new 2015 Chrysler 200 sedan, entitled "Born Makers."
"'Born Makers' reminds us that it's not just dreaming big ideas but also having the ingenuity and commitment to make them happen," said Olivier Francois, Chrysler Group Chief Marketing Officer. "It's an homage to American innovation, serving as a reminder that you don't have to cross an ocean for a car you're proud to have in your driveway."
The 2015 Chrysler 200 sedan is a stunning example of what results from meticulous craftsmanship and dedicated workmanship by Americans who are good at making things. The company's "Born Makers" campaign will introduce the dedication to quality craftsmanship and meticulous attention to detail of the vehicle's builders and other American craftspeople who innovate and make things, through television and radio spots, print media placements, and digital and social media engagement.
The television commercials include video footage highlighting one of the company's assembly plants and its employees who make Chrysler Group vehicles like the 2015 Chrysler 200. It illustrates the world-class quality and craftsmanship that go into vehicle production. The highlighted plant, the recipient of more than $1 billion in recent investments, was at one point scheduled to be shuttered. It now employs state-of-the-art technology in its newly constructed paint shop and utilizes fully robotized production methods in its body shop. The assembly area was also upgraded.
Attention to detail and the meticulous craftsmanship of American makers can also be seen and experienced at our Chrysler dealership serving North Olmstead. 2015 Chrysler 200 sedan models demonstrate the pride and accomplishment of the hands that build and assemble them. Come experience the commitment to quality craftsmanship and meticulous manufacturing in the 2015 Chrysler 200 sedan at our North Olmstead area Chrysler dealership, Brunswick Auto Mart.
"The all-new 2015 Chrysler 200 embodies this ideal," said Francois. "It's a perfectly timed coming together of people, resources, and spirit of the Chrysler brand."
Categories:
News