How are Dodge vehicles categorized within the automotive marketplace? With one word: Performance.
Sometimes things just seem easier when you can easily categorize them: you've got a winter coat, a spring jacket (preferably a raincoat), a jacket for fall (denim is pretty sweet in the fall), and shorts for summer. When on earth do you wear capri pants?! Spring? Fall? Summer? Winter? Who knows! Many cars are similar in their segment categorization. It's often easier to fit a vehicle into a neat category: a sedan as basic transportation; a family hauler that you will use to drive the kids to school and your spouse to work; an SUV you use to help your brother-in-law move furniture into his new apartment and then carry a tent and camping gear for a guys' weekend.
Dodge vehicles are different. The Dodge brand is celebrating its 100th anniversary with a return to its roots as a brand that offers performance vehicles -- cars that are just plain awesome, regardless of segment or attempts at categorization. The brand is also consolidating the SRT® brand back within the Dodge lineup. Together the Dodge and SRT brands offer a unified, overarching vision of awesome performance for every driver, with Dodge offering "Mainstream Performance" and SRT functioning as the halo marque, offering drivers "Ultimate Performance."
"Dodge strives to turn everyday vehicles into personal statements," said Tim Kuniskis, Dodge Brand and SRT Brand President and CEO. "Our vehicles are modern performance cars that deliver that visceral feel that reminds buyers why they fell in love with driving in the first place."
Taking the best elements of a century's worth of great cars, Dodge offers vehicles that provide plenty of performance regardless of your needs, from fun, exciting, and attainable sedans like the 2014 Dodge Dart, to powerful and spacious sedans and coupes like the 2014 Dodge Charger and 2014 Dodge Challenger, which wear their musclecar heritage on their sleeves, to versatile and exciting SUVs and minivans like the 2014 Dodge Durango and 2014 Dodge Grand Caravan. And then there's the amazing, fantastic, awesome 2014 Dodge Viper SRT Super Car...
The Dodge brand offers just plain performance for drivers in and around North Olmstead. 2014 Dodge Dart and 2014 Dodge Avenger, all the way to the 2014 Dodge Challenger and the 2014 Dodge Viper SRT -- they're cars that defy categorization, so come to Brunswick Auto Mart today to learn more.
"At Dodge, we don't make category cars," said Kuniskis. "We make category cars nervous."
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